Coaches' Poll Says Spend Smarter

Reposted from Cornerthemarket.net

For as long as I can remember, big sports have been associated with big advertising. Go to the World of Coke Museum and you’ll see an exhibit on Olympic pins and torches from the past 80 or so years. Sports stars dream of making it big and having endorsement deals that range from sports drinks to cars to clothing lines.

But in a tough economy, how can companies afford to keep up the spending? A recent Forbes blog talks about how many advertisers are cutting their dollars, not because they don’t result in increased sales, but because many companies can’t show that advertising dollars result in increased sales. As Patrick Rishe explains, it is difficult to pinpoint exactly how beneficial sports sponsorship is, particularly because it is hard to link those advertisements directly to sales. When sales go down, it can be challenging to understand whether that is from poor sponsorship choices or just a bad economy.

Luckily for the sports fans and consumer industries alike, there is a solution to protecting those highly lucrative sports sponsorships while still ensuring a high ROI. Riche discusses the fact that there are various ways of measuring the return on sports sponsorships, but unless they are highly accurate, they can show results that are far from the truth.

As long as marketers can spend smarter, assessing which sponsorships exactly are the most valuable to their image and which markets they truly want to target, there is no reason why sports sponsorships can’t result in an increase in sales. Riche’s advice? “Look for agencies and consulting firms that specialize in analyzing the returns to sponsorships to profit from this new era of conservatism among corporate America as it relates to activating sports sponsorships.”

If you’re looking to KICK up your sales, DRIVE for better results and get your sponsorship on TRACK, consider TopRight Sponsorship. We have the playbook to help you meet your goals.

Oh, hello, TopRight Sponsorship.

Alternate last sentence? If you are looking to maximize your return on sports sponsorship and advertising, take a look at the firm with the best playbook, TopRight Sponsorship.